We're just a couple of beer drinking mountain bikers that realized the costly phone holders that were on the market either didn't work as advertised, or just needed too many upgrades if you changed phones or bikes. We knew there was a simple solution and after one of our buddies was injured and wheelchair bound for a little while, it came to us. Because he was using his hands to push himself in the wheelchair, and he was sitting on his pockets, he had only two other choices to keep his phone near him. One was to push it between his legs, the second was to strap it somehow to the arm rests. That's when EZ Phone Holder became reality. After many beers, multiple long nights, several design iterations, and tons of development and testing, this is the final result. When we initially went to market, we stuck to the cycling theme because that's how we envisioned it. However, after we created and started using EZ Phone Holder, we realized how versatile it was. After being sold (under a different name) our buyers told us this as well. It literally is the most versatile phone holder on the market. Attaching it while walking with a stroller, driving or riding in a side by side off-road vehicle, shopping at the market with your cart, cycling, literally anywhere you have something to attach it to, it works. If you don't have a pocket or container to hold it and/or need quick access to it, EZ Phone Holder just simply works